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CEA Partners with InstallerNet to Deliver Mobile Electronics Market Research Data

CEA Partners with InstallerNet to Deliver Mobile Electronics Market Research Data

Las Vegas, NV (CES, January 09, 2012 Available for the First Time: Sell-Through Data for the Specialty Automotive Consumer
Electronics Market

The Consumer Electronics Association (CEA)® has partnered with InstallerNet to create a suite of Point-of-Sale (POS) research reports representing the Automotive Consumer Electronics aftermarket. CE MarketMetrics, a service of CEA, is a trusted source of automotive electronics shipment data and will now be able to provide the full picture of the industry by adding sell-through information by leveraging the extensive data available from the nationwide base of Mobile Electronics Retailers Association members through InstallerNet’s Total Sales Solution (TSS) software suite. “We are excited to be able to offer the industry both sell-in and now for the first time, sell– through data from the specialty mobile electronics retail channel” states Steve Koenig, Director of Industry Analysis for CE MarketMetrics. “CEA prides itself on providing the most in depth research for the consumer electronics industry; this partnership provides information critical for planning a profitable future for anyone competing in the automotive electronics aftermarket.

About CEA
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $190 billion U.S. consumer electronics industry. More than 2,000 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion, standards development and the fostering of business and strategic relationships. CEA also owns and produces the International CES – The Global Stage for Innovation. All profits from CES are reinvested into CEA’s industry services. Find CEA online at, and through social media.

About InstallerNet
InstallerNet, Inc., North Andover, MA is a leading content, technology, and services company delivering intelligent service solutions. InstallerNet helps manufactures and service providers overcome barriers-to-entry in bringing new products to
market. InstallerNet clients, including many Fortune 500 companies, represent leaders in the automobile aftermarket, consumer electronics, smart home and monitoring, energy management, large fleets and insurance telematics markets. InstallerNet delivers fully-managed quality installation services through a vast nationwide network of highly-trained and certified service providers. Similar to a gift-card, their InstallCard program allows consumers to schedule services online matching them to qualified top-rated local installers. The InstallCard is available at many retailers, etailers, and often bundled with the product direct from the manufacturer. &

CEA PR Contact:
Steve Kidera
Specialist, Communications
Consumer Electronics Association
Direct: 703-907-4358

InstallerNet PR Contact:
Stephanie Youker
Director of Marketing
InstallerNet, Inc.
Mobile: 617-697-1297
Direct: 978-867-6739